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What is CMYK printing?

All products are printed and cut by huge multi-million dollar presses using the "four color" or "CMYK" printing process with full bleed. The four color process is an industry standard printing process and the results can be seen at any news or magazine stand.

CMYK actually stands for the four colors used in this printing process. C is Cyan, M is Magenta, Y is Yellow, and K is for 'Key,' the term printers use for Black ink.

CMYK printing can reproduce most color photographs exceptionally well. A full color photograph is scanned and processed with software to create four 'color separations,' -- one for each of the colors. 'Plates' are made from each of the separations which are loaded onto the press. The printer runs ink through the press and the result is your full color printed image.